At See Say Do we create curiosity-inducing homeware for kids.

We use educational themes to create bold designs that inspire and excite growing minds. Encouraging conversation and sparking ideas for kids and grown-ups. Helping you turn your child’s room into a world of possibilities.

All our products are made in the UK, with love and care.


Our Duvet Covers

Each duvet set comes with an A3 leaflet that has three sections for kids to explore.

See - Tells them more about what's on their new duvet cover.

Say - Gives them super-fun facts to tell their pals in the playground.

Do - Talks them through an exciting activity to do at home.

All our duvet covers are made in the UK with huge attention to detail, using 200 percale, oeko-tex certified fabric. Resulting in a design that offers a comfy and cosy nights sleep in a cover that will last for generations.


Let Toys Be Toys

We are proud to support the Let Toys be Toys campaign.

Let Toys Be Toys is asking the toy and publishing industries to stop limiting children’s interests by promoting some toys and books as only suitable for girls, and others only for boys.

Toys are for fun, for learning, for stoking imagination and encouraging creativity. Children should feel free to play with the toys that most interest them.


Alex White - Founder

For the last decade Alex has worked in the design world, illustrating and designing for a huge range of clients, largely within the music industry.

Six years ago she had her first daughter Audrey and was instantly thrown into a world of kids fashion and interior design. She was left feeling uninspired and frustrated by the lack of choices, especially for bold, colourful unisex bedding.

Since having her second daughter Frida, she decided to work towards changing this, so started looking into designing and manufacturing homeware for kids.

A huge passion of Alex’s is to help teach and inspire children through great design, and what better way to do this than in their own bedrooms!